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Campari

ingredient / ingredient-campari

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Campari is a vivid-red Italian bitter liqueur brand described as having been devised by Gaspare Campari in 1860. It is produced by Campari Group (formerly Davide Campari-Milano) and is one brand within amaro, the general bitter/liqueur category under EU law.

Photographs (captions in Japanese)

A clear glass bottle filled with red liquid, with a rectangular label with white lettering "CAMPARI" on a navy band in the center. The background is blurred green grass and a gray sky

A full bottle of Campari. Placed on an outdoor railing with the label readable from the front

Shown: N/A (branded bottle)Part / state: The whole unopened bottle. Filled with liquid, with the whole label readable

Photo: Kenneth C. Zirkel / CC BY-SA 4.0 / original image / ledger's original image

Scope and provenance of the photo

Identification: Identified as labelled in the source. Own work, described as a bottle bought in the United States. Original size 2000x3000. I opened the image and confirmed. The words "CAMPARI", "DAVIDE CAMPARI Milano", and "BITTER" on the label are clearly readable

Image shown: The original from Wikimedia Commons, reduced to 2400 px on the long side. No cropping or color changes. For display, a WebP capped at 1200 px wide is served; the ledger's original image can be checked from the link above.

On this page (7 sections)
  1. Overview
  2. Sources for this overview (5)
  3. Topic hubs
  4. Follow the connections
  5. Related entries (10)
  6. How processing and cooking change it (3)
  7. Culture (4)
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Reading the bitterness

Campari is a vividly red Italian bitter liqueur described as having been created in 1860 by Gaspare Campari. Its official website claims 「それ以来変えられていない」 (in translation: "it has not been altered since"). The company calls it "An unmistakable, vibrantly red Italian bitter" and describes its taste as 「多層的で苦い味わい」 (in translation: "multi-layered, bitter taste"); its tasting notes say 「心地よい苦さとビロードのような後味。オレンジ・ハーブ・木の香りが強い」 (in translation: "Pleasantly bitter with a velvety aftertaste. Intense notes of orange, herbs and wood.").

The official site quotes the company's herbalist and master blender Bruno Malavasi as saying 「このレシピは実に美しく均衡が取れており、リストの最後の一原料を取り除くだけで、液体全体が崩れてしまうだろう」 (in translation: "The recipe is so beautifully balanced that removing even the last ingredient on the list would make the entire liquid fall apart"). The same person is named as the keeper of Aperol's secret recipe in its official FAQ, linking his role across the two brands.

Representative cocktails made with Campari include the Negroni and Americano. The IBA's official Negroni recipe calls for 30 ml gin, 30 ml Bitter Campari, and 30 ml sweet red vermouth, poured directly into an ice-filled glass, stirred gently, and garnished with half an orange slice. Its Americano recipe similarly combines 30 ml Bitter Campari, 30 ml sweet red vermouth, and a splash of soda water, then adds half an orange slice and lemon peel as garnish.

Campari's official history page is internally inconsistent about the Americano's date of origin. Its timeline entry for 1920 describes that period as 「アメリカーノとネグローニが誕生した時代の始まり」 (in translation: "the beginning of the era when the Americano and Negroni were invented"), while a section introducing a 2015 calendar says 「1919年に誕生したネグローニから、1933年のアメリカーノへ」 (in translation: "from the Negroni born in 1919 to the Americano in 1933"), expressly assigning 1933 to the Americano. The dates do not agree within the same page. The IBA's official page also notes a Spritz variant made with Campari in place of Aperol.

Sources for this overview

  1. History of Campari

    Campari Group / / other / full text checked

    Checked for this overview: Used the company's own account of its creation in 1860. / Recorded both conflicting dates on the official site.

  2. Campari Bitter: the Italian Red Spirit since 1860

    Campari Group / / other / full text checked

    Checked for this overview: Used the official tasting notes verbatim. / Used the quotation attributed to Malavasi and the link across both brands.

  3. Negroni – IBA Official Cocktail

    International Bartenders Association / / other / full text checked

    Checked for this overview: Used the official IBA Negroni proportions.

  4. Americano – IBA Official Cocktail

    International Bartenders Association / / other / full text checked

    Checked for this overview: Used the official IBA Americano proportions.

  5. Spritz – IBA Official Cocktail

    International Bartenders Association / / other / full text checked

    Checked for this overview: Used the official note about substitution in the Spritz.

Follow the connections

Americano (cocktail) →— origin narrative as told→ Campari

Negroni →is prepared through→ Campari

Campari →is used as an alternative to→ Aperol

Structured claims — open a section to read each claim's confidence, evidence and limits

How processing and cooking change it (3)

Negroni is prepared through: Camparicontextual

Scope: The IBA's official recipe

Note: Gin is not made into an entity, since it does not directly relate to this database's bitterness theme. Vermouth is connected to the existing entity ingredient-vermouth (the subtype 『Sweet Red Vermouth』 is kept within object_text; no new entity is created for it).

Confirmed the recipe: 30 ml gin, 30 ml Bitter Campari, and 30 ml sweet red vermouth, poured directly into a chilled old fashioned glass filled with ice and stirred gently, garnished with half an orange slice.
Limitations: This is the IBA's standard recipe; it does not reflect the actual variation in quantities at individual establishments.
Source: Negroni – IBA Official Cocktail (International Bartenders Association) · full text checked
Show datadish-negroni —is_prepared_with→ ingredient-campari
claim: clm-negroni-composition / type: culinary / updated: 2026-09-02
Americano (cocktail) is prepared through: Camparicontextual

Scope: Official IBA recipe.

Note: Vermouth is linked to the existing ingredient-vermouth entry (the subtype name remains in the object text). Soda water has not been made an entity because it is not directly related to the bitterness theme.

Checked the recipe: 30 ml Bitter Campari, 30 ml sweet red vermouth, and a splash of soda water, mixed directly in an old fashioned glass filled with ice cubes, with the soda water added and stirred gently, garnished with half an orange slice and a lemon zest.
Limitations: This is the IBA's standard recipe; it does not reflect the actual variation in quantities at individual establishments.
Source: Americano – IBA Official Cocktail (International Bartenders Association) · full text checked
Show datadish-americano-cocktail —is_prepared_with→ ingredient-campari
claim: clm-americano-composition / type: culinary / updated: 2026-09-02
Campari is used as an alternative to Aperolcontextual

Scope: A note on the IBA's official recipe (Spritz page)

Confirmed a note that other versions of the Spritz exist that use Campari, Cynar, or Select in place of Aperol.
Source: Spritz – IBA Official Cocktail (International Bartenders Association) · full text checked
Show dataingredient-campari —is_alternative_to→ ingredient-aperol
claim: clm-spritz-iba-alternatives / type: culinary / updated: 2026-09-02

Culture (4)

Campari — history: The source states that Gaspare Campari devised this beverage in 1860. The company's official site itself declares 『それ以来変えられていない』 (in translation: "it has not been altered since").contextual

Scope: Italy, Milan. Campari's official site, 『Our History』 (the company's own account)

Note: Confirmed: 『in 1860 Gaspare Campari invented a liquid so distinctive and revolutionary that it has not been altered since.』 Only the founder's name and the year are given; this page contains no description of ingredients or composition.

Confirmed a statement to the effect that, driven by his Red Passion, Gaspare Campari invented in 1860 a liquid so distinctive and revolutionary that it has not been altered since.
Limitations: This is the company's own self-declaration; there is no third-party verification. This page contains no description of the founding location, ingredients, or composition.
Source: History of Campari (Campari Group) · full text checked
Show dataingredient-campari —has_history→ (the claim sentence above)
claim: clm-campari-history / type: cultural / updated: 2026-09-02
Campari is presented as: It is "An unmistakable, vibrantly red Italian bitter," characterized by a "vibrant red color and multi-layered, bitter taste." The tasting notes state: "FLAVOR: Pleasantly bitter with a velvety aftertaste. Intense notes of orange, herbs and wood."contextual

Scope: The Campari official website's product page (the company's own description).

Note: One of the few self-descriptions in which the company's official website explicitly uses the word "bitter."

Confirmed, at the top of the page, a description of an unmistakable, vibrantly red Italian bitter; in the body text, a multi-layered bitter taste; and, in the FLAVOR field of the structured tasting notes, a pleasantly bitter taste with a velvety aftertaste and intense notes of orange, herbs, and wood.
Limitations: Tasting notes self-reported by the company, not measured values from a standardized sensory panel.
Source: Campari Bitter: the Italian Red Spirit since 1860 (Campari Group) · full text checked
Show dataingredient-campari —is_presented_as→ (the claim sentence above)
claim: clm-campari-self-description-bitter / type: cultural / updated: 2026-09-02
Campari is presented as: The company quotes its herbalist and master blender Bruno Malavasi as saying 『THE RECIPE IS SO BEAUTIFULLY BALANCED THAT UPON REMOVING EVEN THE LAST INGREDIENT OF THE LIST, THE WHOLE LIQUID WOULD FALL APART』.contextual

Scope: Campari's official product page (quotation attributed to its herbalist and master blender).

Note: Bruno Malavasi is also named in Aperol's official FAQ as the keeper of 『Aperol’s recipe』; his role across both brands is recorded.

Checked a quotation attributed to Bruno Malavasi, Herbalist & Master Blender (Italian Icons), to the effect that the recipe is so well balanced that removing even the last ingredient on the list would make the whole liquid fall apart.
Limitations: The company selected and published this quotation; it does not disclose the specific ingredients or their proportions.
Source: Campari Bitter: the Italian Red Spirit since 1860 (Campari Group) · full text checked
Show dataingredient-campari —is_presented_as→ (the claim sentence above)
claim: clm-campari-malavasi-quote / type: cultural / updated: 2026-09-02
Americano (cocktail) — origin narrative as told: Camparicontextual

Scope: Campari's official 『Our History』 page (the company's own account).

Note: This is a mismatch between dates on the same company's same page. In light of the lesson from the erroneous Unicum attribution and invented numbers discovered previously, neither is turned into a definitive claim; both formulations are recorded as written.

Checked that the same page contains an account implying 『1920年代に誕生』 (in translation: "created in the 1920s") alongside an explicit 『1933年』 (in translation: "1933") date. Recorded as an internal inconsistency on the company's official page.
Limitations: The page does not establish which date takes precedence as the company's official position. Independent third-party historical corroboration was not undertaken here.
Source: History of Campari (Campari Group) · full text checked
Show datadish-americano-cocktail —has_historical_origin_narrative→ ingredient-campari
claim: clm-campari-americano-year-inconsistency / type: cultural / updated: 2026-09-02

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