Campari
ingredient / ingredient-campari
カンパリ
Campari is a vivid-red Italian bitter liqueur brand described as having been devised by Gaspare Campari in 1860. It is produced by Campari Group (formerly Davide Campari-Milano) and is one brand within amaro, the general bitter/liqueur category under EU law.
Photographs (captions in Japanese)

A full bottle of Campari. Placed on an outdoor railing with the label readable from the front
Shown: N/A (branded bottle)Part / state: The whole unopened bottle. Filled with liquid, with the whole label readable
Photo: Kenneth C. Zirkel / CC BY-SA 4.0 / original image / ledger's original image
Scope and provenance of the photo
Identification: Identified as labelled in the source. Own work, described as a bottle bought in the United States. Original size 2000x3000. I opened the image and confirmed. The words "CAMPARI", "DAVIDE CAMPARI Milano", and "BITTER" on the label are clearly readable
Image shown: The original from Wikimedia Commons, reduced to 2400 px on the long side. No cropping or color changes. For display, a WebP capped at 1200 px wide is served; the ledger's original image can be checked from the link above.
On this page (7 sections)
Reading the bitterness
Campari is a vividly red Italian bitter liqueur described as having been created in 1860 by Gaspare Campari. Its official website claims 「それ以来変えられていない」 (in translation: "it has not been altered since"). The company calls it "An unmistakable, vibrantly red Italian bitter" and describes its taste as 「多層的で苦い味わい」 (in translation: "multi-layered, bitter taste"); its tasting notes say 「心地よい苦さとビロードのような後味。オレンジ・ハーブ・木の香りが強い」 (in translation: "Pleasantly bitter with a velvety aftertaste. Intense notes of orange, herbs and wood.").
The official site quotes the company's herbalist and master blender Bruno Malavasi as saying 「このレシピは実に美しく均衡が取れており、リストの最後の一原料を取り除くだけで、液体全体が崩れてしまうだろう」 (in translation: "The recipe is so beautifully balanced that removing even the last ingredient on the list would make the entire liquid fall apart"). The same person is named as the keeper of Aperol's secret recipe in its official FAQ, linking his role across the two brands.
Representative cocktails made with Campari include the Negroni and Americano. The IBA's official Negroni recipe calls for 30 ml gin, 30 ml Bitter Campari, and 30 ml sweet red vermouth, poured directly into an ice-filled glass, stirred gently, and garnished with half an orange slice. Its Americano recipe similarly combines 30 ml Bitter Campari, 30 ml sweet red vermouth, and a splash of soda water, then adds half an orange slice and lemon peel as garnish.
Campari's official history page is internally inconsistent about the Americano's date of origin. Its timeline entry for 1920 describes that period as 「アメリカーノとネグローニが誕生した時代の始まり」 (in translation: "the beginning of the era when the Americano and Negroni were invented"), while a section introducing a 2015 calendar says 「1919年に誕生したネグローニから、1933年のアメリカーノへ」 (in translation: "from the Negroni born in 1919 to the Americano in 1933"), expressly assigning 1933 to the Americano. The dates do not agree within the same page. The IBA's official page also notes a Spritz variant made with Campari in place of Aperol.
Sources for this overview
Checked for this overview: Used the company's own account of its creation in 1860. / Recorded both conflicting dates on the official site.
Campari Bitter: the Italian Red Spirit since 1860
Checked for this overview: Used the official tasting notes verbatim. / Used the quotation attributed to Malavasi and the link across both brands.
Negroni – IBA Official Cocktail
Checked for this overview: Used the official IBA Negroni proportions.
Americano – IBA Official Cocktail
Checked for this overview: Used the official IBA Americano proportions.
Spritz – IBA Official Cocktail
Checked for this overview: Used the official note about substitution in the Spritz.
Follow the connections
Americano (cocktail) →— origin narrative as told→ Campari
Negroni →is prepared through→ Campari
Campari →is used as an alternative to→ Aperol
Structured claims — open a section to read each claim's confidence, evidence and limits
How processing and cooking change it (3)
Scope: The IBA's official recipe
Note: Gin is not made into an entity, since it does not directly relate to this database's bitterness theme. Vermouth is connected to the existing entity ingredient-vermouth (the subtype 『Sweet Red Vermouth』 is kept within object_text; no new entity is created for it).
Show data
dish-negroni —is_prepared_with→ ingredient-campariScope: Official IBA recipe.
Note: Vermouth is linked to the existing ingredient-vermouth entry (the subtype name remains in the object text). Soda water has not been made an entity because it is not directly related to the bitterness theme.
Show data
dish-americano-cocktail —is_prepared_with→ ingredient-campariScope: A note on the IBA's official recipe (Spritz page)
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ingredient-campari —is_alternative_to→ ingredient-aperolCulture (4)
Scope: Italy, Milan. Campari's official site, 『Our History』 (the company's own account)
Note: Confirmed: 『in 1860 Gaspare Campari invented a liquid so distinctive and revolutionary that it has not been altered since.』 Only the founder's name and the year are given; this page contains no description of ingredients or composition.
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ingredient-campari —has_history→ (the claim sentence above)Scope: The Campari official website's product page (the company's own description).
Note: One of the few self-descriptions in which the company's official website explicitly uses the word "bitter."
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ingredient-campari —is_presented_as→ (the claim sentence above)Scope: Campari's official product page (quotation attributed to its herbalist and master blender).
Note: Bruno Malavasi is also named in Aperol's official FAQ as the keeper of 『Aperol’s recipe』; his role across both brands is recorded.
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ingredient-campari —is_presented_as→ (the claim sentence above)Scope: Campari's official 『Our History』 page (the company's own account).
Note: This is a mismatch between dates on the same company's same page. In light of the lesson from the erroneous Unicum attribution and invented numbers discovered previously, neither is turned into a definitive claim; both formulations are recorded as written.
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dish-americano-cocktail —has_historical_origin_narrative→ ingredient-campari